On the 24th of April 2013 in Dhaka, Bangladesh, a factory packed with 5,000 workers producing garments for many well-known western brands, collapsed and killed 1,129 people, injuring more than 2,500 others.
On the anniversary of the Rana Plaza disaster, we want to show our support for the Fashion Revolution Movement, and take you on a little behind-the-scenes tour of who makes your Verry Kerry clothes.
What is the Fashion Revolution?
Fashion revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry.
Let's ignite a revolution to radically change the way our clothes are sourced, produced and purchased.
Verry Kerry was born with the intention to give back to less fortunate people and we could never have accepted to exploit someone in the process.
So...Who Makes our clothes?
It all starts with high quality fabric, and earth friendly, AZO-free dyes, all brought together by exceptional craftsmanship
Our designs are mostly digitally or screen printed by hand, with earth friendly inks, in a wonderful, family-run factory in New Delhi, that has been doing this for over 25years. Occasionally we also use surplus, end of production, fabrics.
The printed textiles are then brought to life by a team of talented pattern cutters & tailors, in another factory in Delhi.
The working conditions are excellent: spacious and ventilated spaces with modern equipment. A friendly, smile-filled environment where you can hear laughter, music and general peer support, with regular breaks, promotions, self-improvement opportunities and a lovely team feeling.
The owner, now a good friend, often buys lunches for the whole factory, particularly on special celebrations, like Holi & Diwali, to reward the excellent team work. Most of his key team have been with him since the beginning, which is rare in a usually high turnover industry.
This is a real testament to him and the workplace he has created.
I spend most of my time there when in India and it is my home away from home.
We make a point to avoid animal derived materials and polyester in our clothing as well as plastic in our packaging. Our pieces are sent out in recycled brown, unbleached, paper mailing-bags and/or with fairtrade tote-bags that can be re-used. We also keep the amount of printed material to the very minimum.
When I started Verry Kerry, awareness about wrong practices in fashion wasn’t as widespread as today but I knew that I didn’t want to create just another clothing brand. It is of course an ongoing journey, where we strive to constantly learn, improve and stand up for our values.
We believe ethical clothing must be a contender in the race and that the key is in re-educating ourselves.
It's Our Planet
The impact the clothing industry has on the environment is something we must all stop turning a blind eye to. Our planet is ours, and we should all be doing our bit to protect it.
Do you want to take part?
HERE'S WHAT TO DO